Okay, so I'm warming to the paint-on uniforms from the Air New Zealand "Nothing to Hide" TV commercial I wrote about a week ago. The fact that Air NZ doesn't charge extra for things like credit card fees or food is something that I like a lot, and is a big point of difference vs. competition.
Plus, I found out that the airline's CEO, Rob Fyfe actually plays the grey-haired baggage handler. He was recently named New Zealand's Hottest Businessman prior to the launch of the campaign, and I think if the vote were held after the launch he'd get even more votes. He's ripped! Here's the commercial again:
And here's the making of, where you can see more of the CEO:
And just yesterday, the airline debuted a new safety video on their domestic Boeing 737 services, based on the campaign. Makes sense that it's domestic only; just imagine someone boarding the plane in Japan and seeing their flight attendants in paint-on uniforms. I actually think the safety video is not only more effective as a safety video vs. the boring one I had to see 5 times, but it's also more effective than the commercial I think. The tone and the staff members exude quirkiness that fits with what they're (not) wearing.
I do feel a bit cheated, because I had just flown the 737 four days before the debut! Today's NY Times also writes about this in today's paper.
