Sochi 2014 Olympics brand launch
The brand identity for the Sochi, Russia Olympics in 2014 was unveiled today. The press release from the design agency, Interbrand, and the Sochi 2014 folks touts that it is "the first ever Olympic Games emblem that forms a web address to provide a clear emphasis on reaching new audiences through digital platforms."
I don't hate it, but I don't like it for three reasons:
1. The ".ru" suffix is so 90s dot com era.
2. The font is so late 70s / early 80s. As in, when the Olympics were last in Russia. (There's even a soundtrack for this: click here for the Sochi website where you can watch the brand essence video with music straight from that era.)
3. The mirroring and symmetry is a bit too neat and planned.
